![]() ("Brooklyn's Finest") and DMX ("Cash, Money, Hoes"), to the best rappers from the South (Ludacris, Missy Elliott) and the West Coast (Snoop Dogg, Too Short). He similarly collaborated with the hottest rappers in the industry, everyone from East Coast contemporaries like the Notorious B.I.G. He consistently worked with the hottest producers of the day (Clark Kent, DJ Premier, Teddy Riley, Trackmasters, Erick Sermon, Timbaland, Swizz Beatz), and if they weren't hot at the time, they likely would be afterward (the Neptunes, Kanye West, Just Blaze, 9th Wonder). Jay-Z and his Roc-a-Fella associates greatly influenced the industry and established many of the trends that pervaded during the late '90s and early 2000s. He retained a strongly devoted fan base and challenged whatever rivals attempted to oust him from atop the rap game, sparring most memorably with Nas. In the wake of his 1996 debut, Reasonable Doubt, Jay-Z's albums sold millions upon millions with each release, and his endless parade of hits made him omnipresent on urban radio and video television. ![]() Embodying the rags-to-riches rap dream, Jay-Z pulled himself up by his bootstraps as a youth to eventually become the reigning rapper of New York City and, in turn, a major-label executive following his short-lived retirement from music-making. ![]()
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